SSAI: The Good, the Bad, and the Ugly
ISSAI was designed to make ad insertion for linear and live TV as smooth as possible. By stitching ads directly into the video stream on the server side, it ensured a seamless viewing experience, that ensured ads were shown just on relevant times.
The Good:
Seamless Integration: Smooth transitions without interrupting the viewing experience.
Consistency: Ads are delivered consistently across devices.
Linear and Live TV: Ideal for live broadcasts and linear TV, where ads need to be inserted in real-time.
The Bad:
High Costs: Running all this on the server side isn't cheap.
Real-time personalization? Forget about it. SSAI usually just knows your country and the content type.
Latency Issues: Sometimes, the stream would lag, and you'd miss the good stuff.
The High Cost of SSAI
SSAI is expensive. Keeping those servers running and bandwidth flowing drains money faster than a Vegas weekend.
Small broadcasters? Good luck keeping up.
"InScene" the new Client Side Dynamic Ad Insertion: The Budget-Friendly Hero
InScene - Client-Side Dynamic Ad Insertion (CSDAI) flips the script.
Instead of doing all the heavy lifting on the server, it uses your device to insert ads. Cheaper, smarter, better.
How InScene Works
InScene hands over the ad insertion job to your device. Your smart TV, phone, or tablet does the work.
And the big advantage: it does all this without interrupting your viewing experience. Ads can blend into the scene seamlessly, appearing over, under, or beside the content.
You could be watching your favorite show, and suddenly there's an ad for those sneakers you've been eyeing, right there on the side. And with QR codes, you can buy them without stopping the stream.
Plus, because the ads come from the client side, they’re way more personal.
Why CSDAI Rocks
Cost-Effective: No more bleeding money on server costs.
Personalized Ads: Real-time customization means ads that actually matter to you.
Reduced Latency: Smoother streaming, no more buffering during your favorite scenes.
Bridging the Gap
Switching from SSAI to CSDAI isn't just an upgrade; it's a revolution. SSAI did its job, but it's time for something better. CSDAI cuts costs, boosts personalization, and keeps your streaming experience seamless.
SSAI was great for its time, but now it time for CSDAI—it's cheaper, smarter, and just plain better.
Interested in how QuickCast's InScene Ads can transform your ad game? Hit us up and find out
